The adventure side of Tuscany


Until few years ago nobody would have imagined Tuscany as a region for adventure travel. Cradle of the Renaissance and world-popular for its art cities, rolling hills and Chianti wines, Tuscany is now becoming a sought-after destination for outdoor and adventure enthusiasts with a +27% adventure travellers in 2018. Thanks to the forward-looking vision of […]


Adventure Travel World Summit – October 2018

Candalla waterfalls

From 15th to 19th of October 2018 the Adventure Travel World Summit will be held in Montecatini thanks to the partnership between ATTA – Adventure Travel Trade Association, and Toscana Promozione – Tuscany Tourism Board. That’s Tuscany will welcome international buyers and media to show them the adventure side of Northern Tuscany, featuring multi-day and […]


Buy Tuscany on the road Versilia – May 2018

Participants Eductour Buy Tuscany on the road

On 10th May 2018 the Buy Tuscany on the Road B2B workshop was held at Hotel Principe di Piemonte in Viareggio. Hundreds of local tourism businesses have met international buyers and showed them the beauties of Versilia. That’s Tuscany has promoted the adventure side of Versilia with a Ultimate Adventure Eductour which included an enthralling […]